Enterprise B2B Shop · Dynamics NAV & Business Central
The B2B shop where your ERP does the math.
Your business customers order on their own – at their own prices, with stock, freight and credit checks live from your Microsoft Dynamics NAV or Business Central. Every order lands in your ERP exactly once, as an open sales order your inside sales team reviews instead of re-keying. No middleware, no duplicate data entry, no overnight price sync.
Free · 30 minutes · pick a slot online
- Hosted in Frankfurt (EU)
- ERP standard objects untouched
- 100% of prices calculated by your ERP – not the shop
- 0 duplicate orders: every order lands in the ERP exactly once
- 24/7 self-service for orders, documents and outstanding invoices
- 6,000+ automated tests before every release
Who it's for
Built for manufacturers and wholesalers running Microsoft Dynamics NAV or Business Central.
- Customer-specific prices: price and discount groups, quantity breaks and special prices in the ERP.
- Orders by part number – also using your customers' own part numbers or straight from Excel lists.
- Lots of orders by phone and email that your inside sales team still re-keys.
- Customers with purchasing departments that need roles, budgets and approvals.
Why ERP-native?
Off-the-shelf shops don't know your pricing logic. This one does.
Conventional e-commerce platforms keep a copy of your data and sync it through connectors. In B2B, that means wrong prices, re-keyed orders and customers calling for every invoice copy. The Enterprise B2B Shop turns this around – your ERP stays the system of record.
| Topic | Typical shop with connector | Enterprise B2B Shop |
|---|---|---|
| Prices | Typical shop with connector Exported price lists, synced with a delay – special prices and discount groups get lost. | Enterprise B2B Shop Live from your ERP's pricing engine: customer prices, discounts, quantity breaks and units of measure – accurate to the cent. |
| Availability | Typical shop with connector Stock as of the last sync. | Enterprise B2B Shop Live from the ERP – with the shipping location, incoming stock and a same-day shipping promise. |
| Orders | Typical shop with connector CSV exports or middleware, duplicates on errors, manual re-entry. | Enterprise B2B Shop Straight into your ERP as an open sales order or quote – exactly once, with a price check in the same transaction. |
| Freight & credit | Typical shop with connector Flat freight rates and estimates – and in standard NAV, orders created via web service skip the credit-limit check. | Enterprise B2B Shop Your ERP calculates freight and packaging from its own tariff. The shop extension checks the credit limit with your ERP's formula – including open web orders, and again when the order is created. |
| Documents | Typical shop with connector Only shop orders are visible; invoices only on request by email. | Enterprise B2B Shop Orders, quotes, shipments and invoices from every channel – with PDF copies in your ERP's original layout. |
| Sales | Typical shop with connector A separate CRM with no link to the shop. | Enterprise B2B Shop An inside-sales back office and a field-sales cockpit with live ERP data. |
ERP integration
Directly connected. No middleware.
A lean shop extension inside your ERP publishes a single, versioned web service. The shop uses it to query live prices and stock levels and to submit orders as complete documents – in one transaction, with an idempotency key and reconciliation after connection failures.
Channels
- Customer portal & catalog
- Inside-sales back office
- Field-sales cockpit
- Customer API & EDI
Enterprise B2B Shop
Serverless · AWS Frankfurt
- Catalog & search
- Checkout & approvals
- Self-service
- Events & webhooks
Your ERP
- Microsoft Dynamics NAV 2016
- Microsoft Dynamics 365 Business Central
Shop extension · versioned JSON interface
What flows between shop and ERP
- ERP → Shop Prices & availability live and customer-specific
- Shop → ERP Orders & quotes exactly once, with a price check
- ERP → Shop Items & changes change feed plus a daily reconciliation
- ERP → Shop Documents, invoices & PDFs live from your books
- Shop → ERP New customers & contacts customer record created in one click
- Shop → ERP Online payments as cash receipt journal lines
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Your ERP stays in charge
Pricing, availability, freight and credit checks run in your ERP – with its own logic. The shop keeps no shadow prices, and costs, margins and vendor data never leave your ERP.
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Exactly-once transfer
Every order carries an idempotency key. Retries after timeouts never create duplicates – inside sales settles any open case with a one-click check against the ERP.
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Non-invasive
The extension changes no standard objects. Your ERP administrator switches add-on functions such as freight, payments, document copies or quote acceptance on and off – instantly, with no import and no shop deployment.
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Dry runs on real data
Orders, new customers and payments can be tested in a dry run: your ERP runs the full logic and then rolls everything back.
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Fully traceable
Every document records its origin in the ERP: channel, web reference and who ordered – customer, inside sales or partner.
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Versioned & future-proof
The shop detects the installed version and enables features accordingly. When you move from NAV to Business Central, only the ERP connection is replaced – the shop, customer accounts and processes stay.
Features
Everything B2B buyers expect – and your team needs.
From the first search to the paid invoice: the Enterprise B2B Shop covers your business customers' entire purchasing process – with the data and rules from your ERP.
Prices & availability
The right price. For every customer. In real time.
Logged-in customers see their net price – calculated by your ERP's pricing engine with price and discount groups, quantity breaks and units of measure. Plus available stock with its shipping location, expected restock dates and a same-day shipping promise.
- Customer prices and line discounts straight from the ERP
- Available stock with shipping location and expected delivery dates
- Same-day shipping with a cutoff countdown
- Customer-specific assortments and items
- Back-in-stock alerts by email
Ordering
Ordering the way buyers actually work.
Quick order by part number or straight from Excel, CSV upload, scheduled order templates and shared team carts. Checkout knows ship-to addresses, requested delivery dates, partial shipments, freight and exactly the payment methods your ERP allows for each customer.
- Quick order straight from Excel or by CSV upload
- Order templates and recurring orders
- Team carts with comments and @mentions
- Ship-to addresses, requested date and partial shipments
- Pay by invoice, online payment or prepayment with a GiroCode QR code
Purchasing controls
Approvals, budgets and roles for your customers' purchasing.
Customer admins manage their own users: roles, order limits, budgets and multi-step approval chains. Orders above a limit go to the right approver automatically – with freshly checked prices.
- Roles: requester, buyer, approver, admin
- Monthly, quarterly and yearly budgets
- Multi-step approval chains with delegation
- Multiple customer accounts, one login
- Mandatory PO number and allowed payment methods per user
Finance self-service
Invoices, balances and payments – all self-service.
Your customers see outstanding invoices with due dates and early-payment discounts and download invoices, credit memos, packing slips and order confirmations as PDFs – rendered by your ERP in its original layout. They pay open invoices online, and the payment lands in your journal automatically.
- Outstanding invoices with aging and early-payment discounts
- PDF copies of every document in your ERP's layout
- Statements and balance confirmations, kept six years in a write-once archive
- Online payment applied to the invoice in your journal – posting stays with you
- E‑invoices from your ERP (XRechnung, ZUGFeRD) in the portal and via the API
Orders & quotes
One order history. Every channel.
Whether they ordered online, by phone, by email or via EDI, your customers see every order and quote from your ERP – with live status, partial shipments and tracking. They accept released quotes online, and your ERP converts them into orders using its standard quote-to-order logic.
- Status, partial shipments and tracking links
- Online quote acceptance
- Reorder from any order – phone orders included
- Online returns and claims (RMA)
- Spare parts matched to the delivered machine
Down to the last detail.
Plus the many small features that make a big difference in day-to-day B2B.
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Part-number search
Finds ERP item numbers, your part numbers and GTINs – tolerant of dashes, dots and spaces.
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Customer part numbers
Your customers order using their own part numbers, taken from your ERP's cross-references.
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Visibility rules with dual approval
Who sees what, whether prices are shown and what can be ordered: rule-based, with preview, explanation and approval.
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Multi-warehouse shipping
Separate shipments per warehouse, a choice between fastest and consolidated delivery, and pickup at a preferred location.
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Inquiries without login
Guests and customers send inquiries with items or unknown part numbers – your inside sales team handles them in the back office.
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Emails from your Microsoft 365
Every shop email is sent from your own mailbox – bilingual, through Microsoft Graph with a certificate and send rights limited to that one mailbox.
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Returns & claims
Request a return online, get a label and track its status – as a return order in your ERP.
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Spare parts by machine
Customers find their machine by serial number and order parts from its as-built bill of materials.
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Free-freight hint
The cart shows how much is left until free freight – based on each customer's terms, with a freight estimate up front.
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Digital agreements
Terms of use and NDAs signed via DocuSign, plus versioned T&C acceptance with every order.
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German & English
Shop, customer portal, back office and emails – fully bilingual, with item names in both languages derived from your ERP texts and editable in the back office.
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SEO catalog
Server-rendered product pages with structured data and sitemaps, served fast through a CDN.
Is the shop a fit for your ERP?
In 30 minutes we'll show you the shop and work out what connecting it to your system involves.
For your sales team
Your sales team works with the shop – not against it.
The shop doesn't replace your sales team – it makes them faster. Inside sales, field sales and dealers get their own tools with live data from your ERP.
A back office for inside sales
Access requests, customer inquiries, new ship-to addresses and order transfers in clear queues. And when a customer needs help, inside sales can place orders on their behalf – logged and visible to the customer.
- Access requests with ERP checks and risk signals
- Create new customers in the ERP in one click
- Act on the customer's behalf – in test or assist mode
- Order monitoring with one-click resubmission
- Every request routed to the responsible team
A field-sales cockpit with a 360° customer view
Mobile-first: what matters today, prioritized by 18 explainable rules. For each customer: account details, orders and quotes from every channel, shipments and installed machines – live from the ERP.
- “Important today” – prioritized signals with reasons
- 360° customer view: account details, orders, quotes, machines
- Revenue and activity per customer and territory
- Credit at a glance: credit limit, outstanding invoices, payment terms
- Vacation coverage and shared accounts
Bring dealers and partners on board – securely
Dealers order on behalf of assigned end customers – with clear permissions, an expiration date and the customer's documented authorization. End customers always see who has access.
- Permissions: catalog & prices, inquiries, orders, finance
- Time-limited assignments with documented authorization
- Customer admins notified automatically
- Channel protection for dealer drop shipments
Customer API & EDI
Your key accounts order straight from their ERP.
A documented REST API with OAuth 2.0, webhooks and an event feed. Orders placed through the API follow exactly the same rules as the web checkout – including approvals, budgets, credit checks and freight.
- OpenAPI 3.1 with bilingual documentation
- OAuth 2.0 client credentials with 10 fine-grained scopes
- Item lookup, customer prices and availability
- Asynchronous orders with an Idempotency-Key
- 21 event types as signed webhooks
- openTRANS 2.1, plus EDIFACT through an EDI service provider
- Test mode with live prices – no real orders created
- Self-service key management for customer admins
Example: placing an order via the API
POST /v1/order-requests
Authorization: Bearer ••••••••••••
Idempotency-Key: 01JD3W7K9Q2M8XR4T6V0BZ5N1C
{
"externalDocumentNo": "4500123456",
"lines": [
{ "ref": "10", "item": { "itemNo": "100482" }, "quantity": "10" },
{ "ref": "20", "item": { "gtin": "4012345678901" }, "quantity": "4" }
]
}
# → 202 Accepted
{
"id": "0192a3f4-7c1e-7b2d-9f30-5e6a8c4d1b27",
"status": "received",
"livemode": true
}Webhook order.confirmed → { "navDocumentNo": "SO-104233" }
Security & operations
Secure operations from day one.
Built for companies whose customer, price and financial data must be protected – and whose shop simply has to run.
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Serverless in Frankfurt
Runs on AWS in Frankfurt (eu‑central‑1), in your own AWS account if you prefer. Scales automatically, no servers to patch.
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Private ERP link
Your on-premises ERP stays in your network and is reached only through a site-to-site VPN – never over the open internet.
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SSO & two-factor
Your team signs in with Microsoft Entra ID; customers use a password plus two-factor authentication or their company's single sign-on.
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WAF & rate limits
Web application firewall, more than 100 rate limiters and separate hosts for shop, back office and API.
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Audit trail & dual approval
Append-only audit log enforced by the database, dual approval for visibility and price display, re-authentication for sensitive actions.
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Privacy by design
Data minimization, fixed retention periods, no marketing trackers, browser monitoring only after consent.
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End-to-end monitoring
Traces from the browser to the ERP, alerting, SLOs and synthetic checks every five minutes.
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Backups & archive
Automated backups, deletion protection and write-once (WORM) storage of financial documents for six years.
Quality gates every release passes
- PHPStan level
- max
- automated tests
- 6,000+
- automated accessibility tests
- WCAG 2.2 AA
- mobile LCP budget
- ≤ 2.0 s
- browser E2E test suites
- 38
Technology
- Symfony 7.4 LTS
- React 19 with SSR
- TypeScript
- PostgreSQL 17
- AWS Lambda (arm64)
- AWS CDK
- Datadog
Rollout
Live in four steps.
We roll out the shop together with your team – step by step, always on your test system first and with a fallback for every version.
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Discovery & scope
We get to know your pricing logic, assortment, customer groups and processes, analyze your ERP – version, license, add-ons and customizations – and agree on the scope for launch.
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ERP connection
We adapt the shop extension to your system and install it in NAV or Business Central – on your test system first, with a self-test and a documented rollback. Standard objects stay untouched.
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Catalog, permissions & branding
We map your item fields, set up assortment rules and roles, and apply your copy and branding – all tested on a dedicated shop test system with a payment test mode and a mail sandbox.
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Go-live & beyond
Start with pilot customers, then switch on features step by step – with monitoring, support and ongoing development from a single partner.
FAQ
Frequently asked questions
Can't find your question? We're happy to answer it personally.
What does the Enterprise B2B Shop cost?
That depends on your starting scope: which features you launch with, how much adaptation your ERP needs and who operates the shop. One thing is certain: you need no middleware or connector license and no separate search or cache servers – the infrastructure is serverless and scales with usage. After analyzing your system, we send you a detailed quote.
Which ERP versions does the shop work with?
With Microsoft Dynamics NAV 2016 and Microsoft Dynamics 365 Business Central – online and on-premises; other NAV versions on request. The connection runs through a shop extension with a versioned interface contract.
Do we need middleware or a connector?
No. The shop talks to your ERP directly through a single web service: it requests prices and availability live and hands over orders through a queue – not through an overnight sync. Item master data and a lean customer index for your sales team's search follow a change feed from the ERP, with a daily reconciliation as a cross-check. No file interface, no shadow prices.
What changes in our ERP?
In Microsoft Dynamics NAV, we import a dedicated block of new objects (tables, codeunits, pages) into an object range covered by your license; standard objects and existing customizations stay unchanged. In addition, the installation adds a web-service user with permission sets, a .NET add-in and one daily Job Queue entry. The import needs a NAV developer license and a window of about 5–15 minutes including a service-tier restart – always on your test system first, with a self-test and a rollback package. In Business Central, the same interface comes as an extension (app). You switch on add-on functions such as freight, payments or document copies individually in the ERP – and can switch them off again at any time.
Does our inside sales team stay in control of web orders?
Yes. Every web order arrives in your ERP as an open sales order or quote – the shop never releases, posts or reserves anything. Before creating it, your ERP prices the order again and rejects it if a price or discount has moved by more than 0.01. The shop email to your customer only confirms receipt; the order confirmation still comes from your ERP.
What happens if our ERP is briefly unavailable?
The catalog and customer portal stay online. Submitted orders wait in a queue and are transferred automatically as soon as your ERP responds again – without duplicates, thanks to idempotency keys.
How do our existing customers get into the shop?
Existing customers request access themselves with their customer number. The shop checks the details against your ERP and presents the request with risk signals for approval – to your inside sales team or the customer's own admin. Alternatively, your sales team invites contacts directly with an invitation link. New companies are created as customers in your ERP in one click after review.
We're moving from NAV to Business Central soon. Is the shop still worth it?
All the more so. The shop talks to the ERP only through ERP-neutral interfaces. When you switch, only the connection is replaced – the shop, customer accounts and processes stay.
Where is the data hosted?
The application, database and documents are hosted on Amazon Web Services in Frankfurt (eu‑central‑1) – in your own AWS account if you prefer. Pages are delivered through the global AWS CDN, whose access logs are kept in the US (us‑east‑1). Service providers such as Datadog (EU region), Microsoft 365 and Stripe handle monitoring, email and online payment. An on-premises ERP is connected exclusively through a VPN.
How dependent do we become on the shop?
As little as possible. Prices, stock, customers, orders, quotes and invoices stay in your ERP – the shop calculates no prices itself and keeps no shadow prices. If you prefer, it runs in your own AWS account, and the extension can be removed following a documented procedure; standard objects are never modified.
Can our customers order directly from their own systems?
Yes – through the REST API with OAuth 2.0 and webhooks, via openTRANS, or via EDIFACT through an EDI service provider. These orders follow the same rules as the web checkout.
Can the shop be adapted to our design and processes?
Yes. We tailor design, copy, assortment rules, roles, approvals and payment methods to your company – and keep developing the shop with you.
Is the shop accessible?
The customer interface is built to target WCAG 2.2 AA: every page type passes automated accessibility tests with every release, and keyboard operation, screen-reader support and reduced motion are part of the development standard.
See the shop in action.
In 30 minutes we'll show you the Enterprise B2B Shop live – pricing, ordering, self-service and sales tools – and work out what connecting it to your NAV or Business Central involves.
Free · 30 minutes · pick a slot online